Muno
A Spanish insurance startup for freelancers needed to make noise — without being boring about it. A survey was turned into a cultural moment: a freelancer's bible, a golden vinyl record, and influencer content that drove 24K leads from social media alone.
The challenge
Make an insurance startup interesting
A Spanish insurance startup for freelancers needed a brand awareness campaign that would capture the attention of a notoriously skeptical audience. The client wanted to generate media buzz and find a fresh, engaging way to talk about their product.
The challenge: insurance is rarely exciting — and freelancers have seen every startup pitch in the book.
The solution
Start a conversation, then make it physical
Who doesn't love talking about their problems? Asya Ershova — our Social Media Strategist — launched a survey digging into freelancers' daily routines, worries, and challenges — then turned the responses into a beautifully designed "Freelancer's Bible" report.
The findings then became something no one expected: a full golden vinyl record with songs about freelance life — sent to journalists, policymakers, and influencers to spark coverage and conversation.
Campaign highlights
A bold, engaging survey with a full 360° campaign behind it — designed to bring in as many freelancer responses as possible and build a first-party audience.
A detailed, beautifully designed report based on the survey results — a genuinely useful piece of content that positioned Muno as the brand that actually understands freelancers.
An album with original songs about freelance life — including a lullaby for freelancers. Sent as a physical PR gift to journalists and influencers, generating unpaid press coverage.
Content specials with relatable characters and opinion leaders — turning the campaign into a movement rather than an ad.
Results
Let's talk
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